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Our Story


Colours of a Kind brings the colour and craft of Africa to Europe. Sourced from a handful of boutique brands, we have curated a collection of unique and desirable products that showcase African designers and support talented craftspeople.

We have chosen these exciting African brands, founded and run by women, to partner with because we love what they do and how they’re doing it. Through creative entrepreneurship, these sustainable businesses are making an impact on their immediate communities by offering skills development and full-time employment to women from underprivileged circumstances. Each brand is rekindling a focus on craft, heritage and quality, committing to ethical practices, and making an effort to source materials locally.

THE BIGGER PICTURE

Colours of a Kind Skills Training Workshop Gugulethu

Empowering and supporting women is at the heart of what we do. There are two parts to Colours of a Kind: In addition to supporting socially-minded South African businesses through our online retail store, we have also founded a non-profit company in South Africa that provides skills training and employment opportunities to women in Cape Town’s underprivileged communities. We have committed to donate the majority of our retail profits to support this programme.

Our non-profit organisation, in collaboration with our partner brands and local facilitators, provides training in both crafts and business so that unemployed women will be equipped with the skills they need to enter the workforce. By providing the opportunity for women to become a valuable employee for one of our partner brands or elsewhere in the creative industry, or start their own enterprise and perhaps one day become one of our featured designers, Colours of a Kind aims to create a self-sustaining ecosystem.  

We believe in empowerment and inclusion through employment, financial independence and successful entrepreneurship and your purchase supports this!