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Our Story

Colours of a Kind brings the colour and craft of Africa to Europe. Sourced from a handful of boutique brands, we have curated a collection of unique and desirable products that showcase African designers and support talented craftspeople.

We have chosen these exciting African brands, founded and run by women, to partner with because we love what they do and how they’re doing it. Through creative entrepreneurship, these sustainable businesses are making an impact on their immediate communities by offering skills development and full-time employment to women from underprivileged circumstances. Each brand is rekindling a focus on craft, heritage and quality, committing to ethical practices, and making an effort to source materials locally.


“One of a kind” means unique. Each of the products on our site has been chosen because it is hand crafted and distinctive, made in small batches and stocked on our website in limited quantities. Your Colours of a Kind purchase will stand out from the crowd!

“Two of a kind” means similar or the same. We’re passionate about the qualities that we have in common, and that connect us across continents. We are all in this together.

We chose the words Colours and Kind intentionally. Firstly, the products we’ve curated all feature a bold, vibrant palette that captures an authentic African energy and spirit. Secondly, we have been established to promote kindness: We’re supporting ethical businesses and sustainable craft, and creating a programme that uplifts women.